Resellers and Retailers are two distinct types of business partners that have a direct influence on the success of your business. They can be strategic alignment, product expertise or a network of customers, these business partners are committed to your success and will assist you to meet the needs of your customers.
A retailer is a B2C company that purchases products wholesalers and distributors, or directly from brands to market their products or services to customers. They might sell a variety of items, such as shoes (Famous Footwear) and outdoor gears like REI, Columbia Sportswear, and even candy, like Lolli and Pops, See’s Candies. Retailers may also specialize in specific industries, such as apparel (Pato’s Closet or Poshmark) as well as electronics (Best Buy or Target) and outdoor gear.
Resellers are businesses or individuals who sell their products under their own private label or inventory to the final customer. They are usually smart negotiators who can locate the best suppliers for their product at the best cost and then sell it to consumers for a profit.
This model of business is extremely popular nowadays, particularly with the advent of online shopping platforms. There are brick and mortar companies who are reselling their items such as Home Depot, Walmart and Target. There are also numerous online marketplaces that allow users to sell products. Facebook marketplace, Craigslist, and even Poshmark the most well-known clothing site, are just a few examples. Some of these marketplaces may have limitations on what you are able to resell and what you cannot.